The song's lyrics, which explicitly refer to cunnilingus, were designed to "turn the tables" on the male-dominated music industry. As Mohr explained to the Los Angeles Times , they wanted to strike back at the "women-bashing" prevalent in mainstream pop and rap at the time by featuring powerful female voices demanding their own pleasure. The Official Music Video: A Visual Aesthetic
The 90s Eurodance Revolution: A Deep Dive into "Lick It" by 20 Fingers
Despite its explicit themes, the video was heavily rotated on international music channels. In June 1995, it was "A-listed" on the German music channel VIVA , cementing its status as a European dance anthem. Chart Dominance and Global Reception 20 Fingers - Lick It (Official Video)
The video centers on Roula performing the track with high energy, often intercut with stylistic dance sequences that captured the vibrant club culture of 1995.
"Lick It" was more than just a provocative club track; it was a genuine commercial juggernaut. The song reached number one on the Italian charts. The song's lyrics, which explicitly refer to cunnilingus,
If you grew up in the mid-90s, your memories of school dances and club nights are likely soundtracked by the pulsing basslines of Eurodance. Among the most memorable—and controversial—tracks from this era is by the American dance group 20 Fingers , featuring the soulful yet commanding vocals of Roula . Released in February 1995 , this track wasn't just a club hit; it was a cultural moment that pushed the boundaries of pop lyrics. The Story Behind the Sound
, the Chicago-based production duo of Charlie Babie and Manfred Mohr , built their reputation on "novelty" pop and rap songs with a sharp, often subversive edge. Following the massive success of their debut single "Short Dick Man," the group released "Lick It" as the second single from their album On the Attack and More . In June 1995, it was "A-listed" on the
The official music video for "Lick It" is as much a product of its time as the song itself. Directed by , the video features a striking black-and-white aesthetic that became a hallmark of mid-90s music television.