: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028)
: The brand recently secured a massive win over Nike when Sabastian Sawe set a marathon world record of 1:59.30 wearing the Adizero Adios Pro Evo 3 , the lightest shoe in the Adizero range. Category Performance : adidas
: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus. : Increased 15%, supported by momentum in Football
The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million . The adidas Annual Report 2025 highlights a year
: A 40% increase to €2.80 per share has been proposed for the May 2026 Annual General Meeting. Market & Product Highlights
: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025
: adidas expects high-single-digit currency-neutral revenue growth and an operating profit of approximately €2.3 billion .