: List the 3–5 keywords driving the highest conversion value.
: Shows how much "room" you have to grow in your current auctions. 🏆 Campaign & Keyword Spotlight Top Performers
: "Run an A/B test on Landing Page B to improve the current 2.4% conversion rate."
: One sentence on the overall ROI or ROAS trends for the period. 📈 Vital Stats (KPIs)
: Highlight your top-performing campaign or a significant milestone (e.g., "Non-Brand Search achieved a record-low CPC of $1.45").
What is your for this period? (e.g., more leads, lower costs, or brand awareness)
: Identify "Power Hours" where conversion rates spike. 🛠️ Strategic Recommendations
💡 Tip: Use high-level scorecards for these metrics to show growth or decline compared to the previous period. : The volume of hard leads or sales. ROAS / CPA : The financial efficiency of your spending.