The tag is also used in various advocacy campaigns to promote preservation and survival:
Campaigns like #ProtectOurOceans use the sentiment to urge action against plastic pollution and overfishing to "keep our oceans alive". #Alive
Originally written by guitarist Stone Gossard as an instrumental titled "Dollar Short," it became the band's breakout hit in 1991. The tag is also used in various advocacy
Advocates for missing individuals, such as the case of Kyron Horman , use the tag to keep cases in the public eye and maintain hope for a safe recovery. #Alive