The official music video for Anne-Marie ’s "2002" is a definitive study in , skillfully blending a personal love story with a collective tribute to the pop culture of the early millennium. Directed by Hannah Lux Davis , the visual serves as a time capsule that recreates the specific aesthetic and musical milestones that defined a generation. The Narrative of Adolescence
At its core, the video depicts the through a dual-timeline narrative. It begins with a "mini-me" version of Anne-Marie in a classroom, passing notes to a childhood crush—a classic trope of 2000s adolescence. As the video progresses, the adult Anne-Marie steps into these memories, bridging the gap between her current identity and the 11-year-old girl who was first falling in love during the summer of 2002. A Masterclass in Visual Allusions Anne-Marie - 2002 [Official Video]
The track was co-written with Ed Sheeran , who encouraged Anne-Marie to release it despite her initial hesitation. This collaboration resulted in a that resonated globally, surpassing one billion views on YouTube by late 2025. While some critics found the nostalgia "gimmicky," fans and many reviewers praised it as a brilliant, heartwarming reflection on the sounds and feelings of growing up. The official music video for Anne-Marie ’s "2002"
: The choreography and setting nod to the boy band’s puppet-themed video and high-energy dance moves. It begins with a "mini-me" version of Anne-Marie