To qualify for the "free" phone, customers had to navigate several hurdles:
The story of AT&T’s "Buy One, Get One Free" (BOGO) offer for the Apple iPhone 8 Go to product viewer dialog for this item. att buy one iphone 8 get one free
and get a second device at no additional cost, but it came with significant strings attached. The "Fine Print" Requirements To qualify for the "free" phone, customers had
My mother has an old iPhone 8- Can she a deal on a new phone? pre-orders opened, AT&T broke its own vow to
pre-orders opened, AT&T broke its own vow to avoid expensive promotions and launched a BOGO deal to compete with rivals like T-Mobile and Sprint. The deal allowed customers to buy a new or Apple iPhone 8 Plus Go to product viewer dialog for this item.
is a classic example of how wireless carriers use major hardware launches to drive long-term customer loyalty through complex "fine print" requirements. The Offer Launch (September 2017) In September 2017, just days before