Auto-marketing ◎

generally refers to Automotive Marketing —the specialized strategies used by dealerships and manufacturers to sell vehicles. However, it also frequently describes Marketing Automation , the use of software to automate repetitive tasks like emails and lead nurturing. Part 1: Automotive Marketing (Industry-Specific)

: Implement AR/VR tools to let customers visualize a vehicle in their own driveway or take a 360-degree virtual tour.

: Focus on post-sale revenue touchpoints, such as service visits, parts sales, and maintenance alerts driven by connected vehicle data. Part 2: Marketing Automation (Process-Specific) AUTO-MARKETING

A guide to streamlining local automotive marketing - The Trade Desk

This strategy focuses on long-term relationships since customers only purchase vehicles every few years. : Focus on post-sale revenue touchpoints, such as

: Use Geofencing to serve ads to people near your dealership or a competitor’s lot.

: Reach buyers across Connected TV (CTV), social media, and local search before they visit a showroom. : Reach buyers across Connected TV (CTV), social

Marketing automation allows small teams to scale by handling manual workflows.