Bam -

: Clearly state the value—how does this solve the reader's problem?

: Use smaller words and minimal dialogue. In a real fight, characters are focused on survival, not flowery speeches. : Clearly state the value—how does this solve

: Injuries should hurt. Blood loss affects strength and grip, and even small cuts can change the momentum of a scene. 3. The "Four U’s" of Headline Writing characters are focused on survival