Commercial - Best Buy Robot

By featuring robots and holograms, Best Buy isn't just selling gadgets; they are selling . In an era where consumers are already research-savvy, the brand uses these commercials to show they can help you "utilize" tech to support your life, rather than just buying it off a shelf. Best Buy Apple Shop TV Spot, 'Robot'

, which can actually climb stairs to clean multi-floor homes. best buy robot commercial

It used the robot as a comedic foil to emphasize that while tech is fun, Best Buy’s "Expert Service" helps you pick the right gear for the humans in your life. 2. The Shift to the "Spokeshologram" (2024–2025) By featuring robots and holograms, Best Buy isn't

Gram appears in 30-second spots across TV and social media, helping customers solve common tech hurdles like finding the perfect gift or prepping a home for hosting. It used the robot as a comedic foil

From vintage holiday humor to modern AI-driven storytelling, Best Buy has frequently used robotics as a shorthand for the future. Whether it's a helpful android making small talk at a holiday party or a "spokeshologram" guiding you through a store, these commercials reflect our changing relationship with technology. 1. The Classic Holiday "Robot" (2016)

It highlighted a robot capable of making small talk and laughing at relatives' bad jokes—positioning Best Buy as the place for "tech-y" holiday gifts like the iPhone 7.

This character isn't just for TV; Best Buy has integrated this "spokeshologram" into experiential spaces in hundreds of stores to help customers test and learn about new products like GoPro and Tesla gear. 3. Real-World Robots at CES 2026