While 2020 was the year of digital dominance, 2021 saw a resurgence of in-store activity and more conservative spending behaviors.
US online sales reached $8.9 billion , down from $9.0 billion in 2020. Black Friday (2021)
On Thanksgiving Day, the average discount in the US was 27% , a 7% decrease from the previous year. 2. Major Consumer Trends While 2020 was the year of digital dominance,
Despite overall revenue dips, specific sectors saw massive growth compared to early November baselines. For the first time on record, online revenue
Black Friday 2021 Report: A Year of Transition Black Friday 2021 (November 26) was characterized by a unique "return to normalcy" following the 2020 pandemic surge, though it faced significant headwinds from global supply chain disruptions and shifting consumer habits. For the first time on record, online revenue on Black Friday saw a year-over-year (YoY) decrease in major markets like the US (1% drop) and the UK (14% drop). 1. Key Performance Metrics