of players are responsible for the bulk of retail sales, buying more than one game per month. Factors Driving This Behavior
Several academic and industry analyses suggest this limited purchasing is due to several evolving factors: buy 2 video games
According to 2025 research from Circana , the typical American gamer is not a "hyper-enthusiast" who buys every major release. Key findings include: of players are responsible for the bulk of
does not purchase even one new title in a typical 12-month period. : Analyzes how battle passes and loot boxes
: Analyzes how battle passes and loot boxes have shifted the industry from "one-time purchases" to continuous monetization, found on ResearchGate .
buy two or fewer new video games annually.
: Investigates how the ability to resell games (physical vs. digital) affects a consumer's intention to buy new ones, published in DigitalCommons .