Buy A Footlong — Get One Free

The current BOGO deals are designed to boost use of the Subway App and reward Sub Club members.

: Within two weeks, his sales jumped from $14,000 to $23,000 weekly. buy a footlong get one free

The concept of a massive discount on a footlong sandwich didn't start in a corporate boardroom. It began in with Stuart Frankel, a Florida franchisee who dropped his weekend footlong prices to $5 simply to drive traffic. The current BOGO deals are designed to boost

Subway® Sub Club members. Buy one footlong. Get a free one. Order a footlong in-app and get one free. Use code: FLBOGO. YouTube·SUBWAY Restaurants It began in with Stuart Frankel, a Florida

: By 2008, Subway took the deal national during the recession, generating $3.8 billion in sales in just one year.

: The iconic "$5 Footlong" song became one of the most successful marketing campaigns in American history. How the Modern BOGO Works (April 2026)

From a business perspective, the BOGO deal is a classic . The restaurant may lose money on the sandwiches themselves—it's estimated that a $10 footlong costs the company about $2–$3 in materials—but they make up for it through "ancillary sales" like high-margin sodas, chips, and cookies. Summary of Active Deals (Spring 2026) Offer Type Promo Code Valid Dates Requirement BOGO Free Footlong FLBOGO April 1 – 28, 2026 Sub Club Members; App/Online only BOGO Free Footlong BOGOFL Until April 26, 2026 Participating Canadian locations BOGO for $1 BOGO1 Ongoing (April 2026) MVP Rewards Member specific offer Buy 1 Footlong get 1 FREE until M | Subway Canada