The phrase (or similar variations like "Buy a Silverado, get a Sonic free") was a viral marketing campaign popularized by Graff Chevrolet in Durand, Michigan . While not a corporate-wide General Motors offer, this local dealership "BOGO" deal gained national attention for its bold approach to moving inventory. Campaign Breakdown
The most famous instance of this specific Silverado/Cruze pairing came from Graff Chevrolet Durand , which frequently ran high-profile promotions to clear lot space. buy a silverado get a cruze free
These offers were limited-time events and are not currently active, as the Chevrolet Cruze has been discontinued in the U.S. market since 2019. The phrase (or similar variations like "Buy a
The "free" car was typically factored into the significant profit margins and available rebates of a loaded Silverado 2500 or 3500. By bundling the two, the dealer could clear two units while the customer paid roughly the MSRP of the truck alone. Why These Models? These offers were limited-time events and are not
A classic "Buy One, Get One" (BOGO) promotion. Customers who purchased a high-trim, heavy-duty truck at or near the full Manufacturer's Suggested Retail Price (MSRP) would receive a base-model compact car at no additional cost.