ASICS Global - The Official Corporate Website for ASICS and Its Affiliates
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: ASICS aims for a DTC penetration of 40% or more, focusing on high-margin lines like GEL-NIMBUS, GEL-KAYANO, and NOVABLAST. ASICS Global - The Official Corporate Website for
ASICS currently holds an estimated 11% global market share in running shoes. The company is executing a "Mid-Term Plan 2026" to transform into a Global Integrated Enterprise, focusing on regional profitability and digital expansion. focusing on high-margin lines like GEL-NIMBUS