Say it in conversation to ensure it's easy to pronounce and understand. 2. Check Availability (Beyond Google)
A catchy name is useless if you can't use it. You must check that the name is distinguishable from all other registered names in your state.
Once you've settled on a name, register it immediately to prevent someone else from taking it. Secure your domain name, and if you are serious about protecting your brand, consider trademarking the name. Choose your business name - SBA
Choosing a business name isn't just about finding something catchy—it's about ensuring you can legally use it, protect it, and build a brand around it. A name that is simple, quick to read, and aligned with your audience is more likely to help you stand out.
Avoid being too specific. Using your current city name could limit you if you expand, and including a specific product (e.g., "City Wedding Dresses") makes it hard to pivot later (e.g., to bridesmaid dresses). Aim for a name that allows your business to grow. 5. Finalize and Register
Search the USPTO database to ensure you aren't infringing on federal trademarks. 3. Consider Your Structure & Location
Don't just wait for inspiration—generate it. Start by building a word bank of keywords related to your product, benefits, and the feeling you want customers to have. Aim for 20-30 ideas before narrowing it down.
Filing your articles of organization usually registers your name at the state level. 4. Think Long-Term
