While e-commerce continues to grow, remain the primary channel for coat purchases because consumers prioritize the "sensory experience"—the ability to touch fabric and ensure a precise fit.
Research indicates that "fit" is the most discussed feature for both men and women when choosing a coat. However, secondary priorities differ by gender: buy coat
: Gen Z consumers are increasingly utilizing Generative AI (75% interest) to personalize their online shopping experience, seeking unique and tailored fashion solutions. 2. Critical Factors in Purchase Decisions While e-commerce continues to grow, remain the primary