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In 1989, Steinberg was ready to launch its flagship MIDI sequencer under the name . Just before release, they discovered a database software already held that name. Legend also has it that their French distributors were horrified: "Cubit" sounds suspiciously like a vulgar French slang phrase ("Cul bitte") that translates roughly to "Arse Cock" . They pivotted to "Cubase" at the eleventh hour, even though critics at the time thought it sounded too much like a boring database program. The "Atari ST" Era

Cubase gained its legendary status on the because that computer had built-in MIDI ports. Musicians in the early 90s would carry their bulky Atari machines into professional studios just to use the Cubase sequencer, which was more reliable than almost anything else available. The VST Revolution buy cubase

🎹 The Story of Cubase: From "Arse Cock" to Industry Legend In 1989, Steinberg was ready to launch its