Authorized vendors and marketplaces like Indigo Software or Newegg often still carry stock of retail or OEM keys.
Microsoft no longer sells Windows 10 directly on its main website, but you can still obtain it through these channels: buy new windows 10
If you have an unactivated Windows 10 installation, go to Settings > Update & Security > Activation and select Go to Store to purchase a digital license directly. Authorized vendors and marketplaces like Indigo Software or
As of early 2026, buying a new license requires a few specific steps, as Microsoft has officially ended standard support and prioritized Windows 11. 1. Where to Buy buy new windows 10
Many "new-to-you" PCs from certified refurbishers come pre-loaded with a legitimate Windows 10 license. 2. Choosing the Right Version Microsoft Windows Download - Indigo Software