: To qualify, you usually must pay the full sticker price for the first car and forgo all other discounts, cash-back offers, or low APR financing.
: You buy a high-margin vehicle (like a full-size SUV) at full MSRP, and the dealership uses the resulting rebates and incentives to prepay a 24-month lease on a base-model subcompact. buy one get one car deals
In most cases, the "free" second car is not truly free; rather, it is a creative application of manufacturer incentives and lease terms. : To qualify, you usually must pay the
If you are looking for maximum value, experts from Consumer Reports and Kelley Blue Book suggest focusing on these aggressive 2026 incentives instead: If you are looking for maximum value, experts
: Dealers may significantly mark up the price of the first vehicle to cover the cost of the "free" one.
: Brands like Cadillac are offering "conquest" discounts (up to $3,000) for switching from a competitor.
: Be wary of "scratch-off" mailers that claim you have won a car or a BOGO deal. These are often used as "bait" to get you into the showroom for high-pressure sales tactics. Better Alternatives for 2026