Academic studies often focus on consumers choose to buy specialty items online—typically citing variety, perceived control, and lifestyle factors over simple price-saving.
: Published in the Journal of Nutrition Education and Behavior (and ScienceDirect ), this study found that people shop differently online, often spending more money per trip but purchasing fewer impulsive items like candy compared to in-store visits. 2. Market Analysis & Growth Reports buy speciality food online
: According to Ken Research , the global specialty food market is driven by a health-conscious shift and a rising middle class (particularly in China). The report notes that U.S. online grocery sales reached $100 billion in 2023, accounting for 12% of total grocery sales. Academic studies often focus on consumers choose to
Industry reports provide hard data on the massive scale of the specialty food e-commerce market, which is currently seeing rapid expansion. Market Analysis & Growth Reports : According to