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: Decide how you will measure success—through website traffic, increased footfall, or redemption of a specific promo code. 2. Choose the Right Type of Inventory

: Ads delivered via smart TVs and streaming devices (Roku, Apple TV). CTV combines big-screen impact with digital-style precision targeting. buy tv commercial time

: Purchasing last-minute unsold inventory at deep discounts. While cost-effective, these spots can sometimes be preempted. 4. Understand the Costs : Decide how you will measure success—through website