: Research published in May 2025 titled "A Conceptual Study on the Factors Influencing Consumer Buying Behaviour towards Indigenous White Goods Brands" examines how national pride and brand loyalty affect the purchase of major appliances.
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Several "interesting" papers analyze why consumers buy specific items or how they navigate the purchasing process: : Research published in May 2025 titled "A
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: A significant framework called SHIFT (Social influence, Habit formation, Individual self, Feelings/cognition, and Tangibility) was introduced in a Journal of Marketing paper to explain what drives consumers to make eco-friendly or "green" purchases.