Verizon stores are the better option if you plan to stay with the carrier long-term and have a premium unlimited plan. Pros and Cons of Buying an iPhone Directly From Apple

You can choose between AppleCare+ or Geek Squad Protection , which some users find more flexible.

When choosing between buying an iPhone at Best Buy or a Verizon store, the best choice depends on whether you value immediate savings and flexibility or maximum long-term carrier subsidies.

Unlike carrier stores that spread credits over 36 months, Best Buy sometimes offers instant credit for trade-ins that applies directly to the down payment.

Best Buy is often preferred by those who want to avoid being "locked in" for years and enjoy extra retail perks.

You can earn My Best Buy reward points on your purchase. They also frequently bundle iPhones with freebies like Apple Music, Arcade, or Fitness+.

Best Buy mobile employees generally do not work on commission , which can lead to a less high-pressure sales environment. Verizon Store: Best for Maximum Trade-In Value