Buying by the case (usually 12 bottles) almost always triggers a "case discount," typically ranging from 10% to 15% at retail. However, when moving into "large quantity" territory (5+ cases), you transition from retail consumer to high-volume buyer. At this level, it is worth approaching wholesalers or specialized brokers who can offer "importer-direct" pricing, potentially saving you 30% or more compared to single-bottle shelf prices. 2. Sourcing Strategy
If you have a specific favorite, calling the winery’s sales manager directly can yield "allocation pricing." This is especially effective if you’re looking for a consistent vintage to age.
A standard 750ml bottle yields 5 glasses. For an event, plan for one bottle per two guests for every two hours. 4. Logistics and Storage