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Top five media and entertainment trends to watch in 2025 - EY

: AI has transitioned from experimental use to a core operational tool for content personalization and production efficiency. This year marks a "litmus test" for synthetic celebrities and virtual actors as they begin to feature in major acting and modeling roles. cartoonporn

: The "subscription-only" era is being replaced by hybrid models that blend ad-supported tiers (AVOD), free ad-supported streaming TV (FAST), and direct-to-consumer commerce. Top Streaming Services Review (2026 Rankings) Top five media and entertainment trends to watch

: There is a significant move toward "location-based entertainment," including branded districts and live immersive events, to offset declines in traditional linear TV. Interactive formats such as spatial computing in sports broadcasting allow fans to watch games from 3D, first-person perspectives. Top Streaming Services Review (2026 Rankings) : There

: Major streaming platforms are moving away from constant volume to focus on fewer, high-impact releases. Licensing of classic catalog titles is being used as a primary anchor to maintain subscriber engagement between these major drops.

The entertainment and media landscape in 2026 is defined by a shift from high-volume content production toward , immersive experiences , and the operational integration of artificial intelligence . As legacy business models face structural pressure, the industry is increasingly focused on reclaiming profitability through hybrid monetization and deeper audience engagement. Key Industry Trends for 2026