The "Purchase" event triggers when a customer submits their shipping details, not when money changes hands. 2. Key Performance Indicators (KPIs) When running COD ads, standard Shopify metrics change:
This report explores the model for Shopify stores specifically when utilizing Facebook Ads as the primary traffic source. The COD + Facebook Ads Ecosystem
The percentage of users who submit the COD order form.
The most critical metric. This is the percentage of shipped packages actually accepted and paid for by the customer.
The percentage of orders verified via phone call or SMS before shipping.
Creating audiences based specifically on "Delivered" customers rather than just "Purchased" events to train the Facebook Pixel on high-intent shoppers.
In many emerging markets (such as Southeast Asia, the Middle East, and parts of Latin America), remains the dominant payment method due to lower credit card penetration and a higher demand for consumer trust. When paired with Facebook Ads , it creates a high-volume, "low-friction" sales funnel. 1. The Sales Funnel Strategy
Ease of ordering leads to "impulse" buys where the customer refuses the package upon arrival.