The group is expanding into physical entertainment hubs that blend food with interactive media:
: A major component of their media strategy involves the Chubby Club , a loyalty program and NFT-based membership that offers perks like free food and priority reservations, integrated with digital storytelling. Entertainment Concepts chubby eighteenporn
: Many of their restaurants, such as The X Pot, utilize advanced technology like 360-degree projections and robotic servers to provide an "entertainment-first" dining experience. The group is expanding into physical entertainment hubs
: Functioning as an in-house marketing team, this department handles social media strategy, PR, and original content production for over 25 brands, including Chubby Cattle and The X Pot . such as The X Pot