Colorado Creative Music Case Study Part 2 -

In the case study, Part 2 focuses on the strategic dilemmas and business decisions required to transition the organization from a small-scale operation to a competitive entity in the classical and light acoustic music markets. Core Strategic Conflict

: Winning a larger custom market for the company’s broader range of products and services, such as "Acoustictheapy". Colorado Creative Music Case Study Part 2

The primary challenge for CCM, as outlined by manager , is a collision between two visionary goals that do not align: In the case study, Part 2 focuses on

: Part 2 explores whether CCM should leverage its limited resources to build its own distribution infrastructure or partner with independent labels that already have access to traditional outlets. : Expanding the audience for music specifically produced,

: Expanding the audience for music specifically produced, played, and recorded by CCM musicians.

: Acquiring the distribution methods necessary to reach a mass market, which requires a significant shift from their initial localized approach. Business Lessons and Strategy