Competitive Advantage: Creating - And Sustaining ...

She stopped competing on price. People weren't just buying coffee; they were buying an "elevated work experience." Her prices went up, but her line grew longer. She had created a competitive advantage by offering superior value that The Grind couldn't easily replicate. Phase 2: Sustaining the Advantage (The Moat)

She signed a five-year exclusivity contract with the Ethiopian farm. Even if The Grind had the money, they couldn't buy the same beans. Competitive Advantage: Creating and Sustaining ...

This is the story of how one survived by finding a , and the other faded into the background. Phase 1: Creating the Advantage (The Pivot) She stopped competing on price