Consumer Behaviour — In Tourism, Second Edition

The core text for is authored by John Swarbrooke and Susan Horner . Published in 2007 by Butterworth-Heinemann (an imprint of Elsevier ), this 444-page volume is widely regarded as a foundational resource for understanding how and why tourists make purchase decisions. Key Features of the Second Edition

You can find the physical or digital book through retailers like Amazon or Elsevier. Note that while this second edition is a classic, newer editions (up to a 4th edition) are also available with updated pandemic-related data. Consumer Behaviour in Tourism Second edition Consumer Behaviour in Tourism, Second Edition

The relationship between research, the marketing mix, and behavior. The core text for is authored by John

Classifications and segmentations of different types of tourists. the marketing mix