The brand's shift away from the strict, monochromatic "girl next door" look of the 1970s reflects broader societal shifts towards acknowledging diverse beauty standards.
Cheryl Tiegs was featured in early campaigns during the 1960s. Cover Girl Models
In 2016, YouTuber James Charles was named the first male spokesperson for the brand. The brand's shift away from the strict, monochromatic
The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl". Cover Girl Models