Csr Image Discursive Construction Of - Banks And ...

The book establishes an inter-disciplinary discourse evaluation framework that analyzes Chinese and American banks' CSR reports across four primary dimensions:

: The specific thematic focus and terminology used to describe social responsibility. CSR Image Discursive Construction of Banks and ...

: The author suggests that Chinese banks should "recontextualize" their English-language reports to better align with the reading habits of international stakeholders, emphasizing clarity and visual interaction. Related Scholarly Perspectives Key Findings and Implications : The research highlights

: The use of images and visual data to interact with and influence readers. Key Findings and Implications CSR Image Discursive Construction of Banks and ...

: The research highlights differences in how American and Chinese banks construct these images. For example, American reports often have a more significant influence on capital markets compared to their Chinese counterparts.

: Research from Social Responsibility Journal indicates that customers view CSR as a primary factor when choosing a bank, and effective activities directly strengthen corporate image.