Davidsbridal.com -

Following its 2023 Chapter 11 bankruptcy filing and acquisition by CION Investment Corp., David’s Bridal is implementing a digital-first strategy utilizing AI for product curation, customer communication, and a new planning tool, Pearl. The retailer has relocated its headquarters to King of Prussia, PA, restructured its supply chain away from China, and continues to focus on affordable wedding apparel with on-site alterations. For a comprehensive overview of the company, visit Wikipedia .