Donвђ™t Make Me Think, Revisited: A Common Sense ... «100% QUICK»
The next morning, Steve started "Revisiting" his design with a common-sense lens:
He chopped his "Welcome to the Future of Freshness" intro down to a simple search bar. Don’t Make Me Think, Revisited: A Common Sense ...
A week later, they ran a user test. A grandmother, who usually struggled with tech, tapped through the app in seconds. The next morning, Steve started "Revisiting" his design