Enrico Piaggio - Vespa(2019) < 2026 Edition >

By the early 1950s, Vespa had become a global phenomenon, exported to over 50 countries. The scooter's popularity transcended borders, appealing to a wide range of users: students, workers, families, and even police departments.

On April 23, 1948, Vespa was officially launched at the Turin Motor Show. The scooter was an instant success, thanks to its innovative design, ease of use, and affordability. The initial model, Vespa 98, was priced at 125,000 lire, approximately $275 USD at the time. Enrico Piaggio - Vespa(2019)

In 2019, Vespa celebrated its 71st anniversary, with over 18 million scooters produced worldwide. The brand remains committed to innovation, style, and sustainable mobility, offering a range of models, from the classic Vespa Primavera to the electric Vespa Elettrica. By the early 1950s, Vespa had become a

The name "Vespa" was born from Enrico's suggestion. It is an acronym for "Veloce" (fast) and "Scooter Piaggio" (Piaggio scooter). The term "Vespa" also translates to "wasp" in Italian, reflecting the scooter's agile and nimble nature. The scooter was an instant success, thanks to

Enrico Piaggio's inspiration for Vespa came from an unexpected source: a paperclip. During a meeting with his team, he sketched a simple, minimalist design for a scooter, using a paperclip as a makeshift frame. The paperclip's curves and lines influenced the Vespa's iconic shape.