: In the mid-20th century, graphic T-shirts became subversive tools for social change. For LGBTQ+ individuals, wearing a specific shirt or button was a way of "disclosing views in the public realm" to find others and harness collective power.
As public acceptance grew, major corporations began "rainbow-ifying" their brands, especially after the legalization of same-sex marriage in the US in 2015. GAY PRIDE MERCHANDISE
Big brands are staying quiet this Pride Month | CNN Business : In the mid-20th century, graphic T-shirts became