This is widely considered the "sweet spot" for value. As new models for the current year hit shelves, retailers slash prices by 30–40% on previous-year flagship models to clear warehouse space.
When's the Best Time to Buy a TV? Our Expert Advice for 2026
Retailers target sports fans with major discounts, particularly on large-screen models (65 inches and above). good time to buy tv
Expert advice from NerdWallet suggests different timing based on your priorities:
Black Friday & Cyber Monday. If you're hunting for the absolute lowest prices, Black Friday (November) and Cyber Monday (December) Smart Home Sounds NOW Is The Best Time To Buy A TV | NerdWallet This is widely considered the "sweet spot" for value
The best time to buy a TV depends on whether you value the or the latest technology . Historically, the most significant discounts occur during Black Friday (November) and the Spring Clearance (March–June) . Annual TV Sales Calendar
The single best period for steep discounts across all categories. High-end 4K and OLED models often hit their lowest historical prices. Be wary of "derivatives"—special budget models manufactured specifically for Black Friday that may lack standard features. Our Expert Advice for 2026 Retailers target sports
A strong mid-year opportunity that often rivals Black Friday pricing, especially for Amazon’s own Fire TVs and mid-range sets from competing brands. Shopping Strategies by Buyer Type