Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription:
: Amazon requires a backup payment method (credit/debit card) on file, even if the gift card covers the entire cost. Alternative: Amazon Household (Sharing Benefits) how to buy amazon prime membership as a gift
They then visit their Prime Membership settings and select the option to for their next renewal or new sign-up. Since you can no longer buy a "Prime
: Both adults must agree to share payment methods, meaning they can see and use each other's stored credit cards. Summary of Discontinued Features How to Gift an Amazon Prime Membership: Easy Guide Summary of Discontinued Features How to Gift an
: Enter the calculated amount and the recipient's email address. You can include a personalized message explaining that the gift is intended for their Prime membership. Recipient Redemption :
The current standard method to gift a Prime membership is to purchase an for the exact amount of a yearly subscription and instruct the recipient to apply it to their membership costs. Standard Method: Gifting via Amazon Gift Card
As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options.