How To Gain Customers And Increase Profits With... ✦ Top-Rated

Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training.

: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments. How to gain customers and increase profits with...

“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com Reviewers and business experts often highlight the book's