: You must maintain high performance across all Amazon metrics, specifically an Order Defect Rate (ODR) below 1% .
Once eligible, Amazon uses a weighted algorithm to choose the winner. The most impactful factors in 2026 include: How to Win the Amazon Buy Box: 5 Expert Tips for Sellers how to get buy box on amazon
Before you can compete, you must meet these four baseline "entry gates": : You must maintain high performance across all