: Does this project address a genuine pain point in an industry (e.g., identity, security, logistics)?

When reviewing an Initial Coin Offering (ICO), you are essentially evaluating a startup’s vision before they have a finished product. A high-quality review must cut through the marketing hype to find projects with strong fundamentals and real utility.

: Why does this need to be on a blockchain? If the project could work just as well with a traditional database, the token might lack long-term value.

The most interesting ICOs don't just "do blockchain"; they solve a tangible real-world problem.