: The company surpassed the 100 million streaming households milestone in early 2026. It now controls over 44% of U.S. streaming hours , making it an indispensable gatekeeper for advertisers.
: The Roku Channel reached a 6.3% share of U.S. TV streaming in late 2025, cementing its spot as the #2 free streaming app by usage. The launch of its own ads manager and AI-driven content discovery is expected to further boost ad monetization. The Bear Case: High Expectations & Stiff Competition is roku stock worth buying
Despite the momentum, the stock carries risks that demand a measured assessment. : The company surpassed the 100 million streaming
: While platform revenue is strong, device revenue is projected to remain flat or decline slightly as the company uses hardware as a loss leader. : The Roku Channel reached a 6
: For fiscal year 2025, Roku reported a record net income of $88 million , a massive reversal from the losses of 2023–2024. Free cash flow also surged to a company record of $484 million .
: Roku trades at a P/E ratio of approximately 42.3x (Zacks) to 195.3x (Trailing) , a significant premium compared to the broader broadcast and television industry average of 26.2x.