It Must Be Love 〈TRUSTED – 2025〉

: In practical applications, counselors use the phrase as a question— "It Must Be Love, but Let's Be Sure" —challenging couples to look past initial feelings toward long-term compatibility and stability. It Must Be Love by Caroline Khoury - Karen K is reading

: In modern personal essays, the phrase is sometimes adapted to describe "unmet love"—the deep connection felt toward people from the past or future that inspires meaning even without physical presence. Philosophical and Theological Perspectives

The song "It Must Be Love" was originally a soulful folk-pop track by Labi Siffre that reached number 14 on the UK charts in 1971. It Must Be Love

: The song has become a cultural staple, appearing in advertisements for brands like Volkswagen and LoveFilm, and remains an anthem of uncomplicated, undeniable devotion. Literary and Film Interpretations

: Caroline Khoury's 2022 novel It Must Be Love uses the phrase to frame a "heart-wrenching story" of fate and destiny, following two lovers, Abbie and Oz, across fifteen years of separation and chance encounters. : In practical applications, counselors use the phrase

The phrase often serves as a conclusion to the "pity vs. love" or "infatuation vs. love" debate:

The title has been used to explore the "character arc" and the complexities of long-term relationships in various media: : The song has become a cultural staple,

: For Siffre , a Black gay artist in the 1970s, the song represented a rare, pure expression of freedom and joy. His lyrics— "I never thought I'd miss you as much as I do" —capture the unexpected weight of affection.