By late 2023, Hill announced she was closing her brands to focus on her mental health and return to content creation.
Both Koze and Jaclyn Roxanne shut down in August 2023. jaclyn
This highlighter sold over 25,000 units in 20 minutes at Sephora, breaking retail records and generating roughly $10.7 million in earned media value (EMV). By late 2023, Hill announced she was closing
Despite her success, Hill's ventures into independent brand ownership were marred by logistical and public relations failures. By late 2023
Hill began her YouTube channel in 2011, quickly gaining fame for her celebrity-inspired looks, particularly those of the Kardashians. Her influence peaked through historic collaborations: