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: For the technical side of how systems suggest or create links, A Survey on Knowledge Graph Embeddings for Link Prediction is an excellent comprehensive survey.

: If you are interested in how links are evaluated for authority or value, the paper Web link analysis: Estimating a document's importance from its context provides a foundational look at how directed graphs and hyperlinks transfer information and "pleasure, pain, or power" to nodes.

: While specific to a different platform, research into the "short URL" ecosystem often touches on security and user behavior. The paper Simple but Powerful Knowledge Graph Embedding for Link Prediction discusses scalable models for link prediction that are applicable to large-scale web systems. Related Technical Tools

: If your interest is in literature retrieval and semantic search, SemreX: Efficient search in a semantic overlay for literature retrieval is a helpful paper detailing efficient full-text retrieval.

: A highly relevant similar name, NewsReX: A More Efficient Approach to News Recommendation , discusses accelerating complex experiments for news recommendation systems.