A is a strategic intermediary that connects businesses needing marketing data with "list owners" who possess verified contact information. Rather than owning the data themselves, brokers act like media buyers, researching the market to find databases that match your specific Ideal Customer Profile (ICP) . How List Brokers Work
: Contains individuals who have previously made a purchase or responded to a similar offer. These are generally higher quality but more expensive. LIST BROKERS
When working with a broker, you will typically choose between two main list categories: A is a strategic intermediary that connects businesses
: Created from public records like property tax files or credit reports. These offer broad reach based on demographics but may lack "buying intent". Top List Brokers & Platforms (2026) brokers act like media buyers