"Mothers buy based on color," Joshua declared one day, watching his team work on a factory model. "They don't care what the thing is, as long as it's bright".
That winter, while walking past a bustling department store, he saw it: a stationary push-train in a toy display. Kids were walking by it. Joshua stopped. His mind raced, seeing electricity—not human hands—powering that train. lolionkel
By the 1920s, Lionel trains were the standard of the world. But the Great Depression hit, and the luxurious, expensive trains became hard to sell. "Mothers buy based on color," Joshua declared one
He went back to the loft. For weeks, he worked, wiring a small motor he’d designed for a fan into a wooden gondola. He powered it with a volatile, wet-cell, acid-filled battery. Kids were walking by it
Joshua was brilliant but eccentric. He had already designed photographic flash fuses for the Navy, but he wanted to build something that ran on electricity and captured the awe of the new century.
After suspending production during WWII to make compasses for the Navy, Lionel came back with a vengeance in 1946. They unveiled trains with real puffing smoke—achieved through a tablet that often dissolved into a hot, corrosive liquid, a challenge the engineers quickly fixed. Their best-seller, the Santa Fe F3, became an icon in 1948. History of Lionel Trains