Mad Men Season 1 ✧ <Premium>

Emphasize the sophistication, elegance, and freedom associated with smoking Lucky Strike.

Create a brand awareness campaign for Lucky Strike cigarettes. Mad Men Season 1

Affluent, urban, and fashion-conscious men and women aged 25-45. Emphasize the sophistication

As a master copywriter and creative director at Sterling Cooper, Don Draper often finds himself struggling to come up with innovative ideas for his clients. To help him overcome this challenge, we've created "Don's Creative Briefs" - a feature that provides a curated selection of creative briefs, each one inspired by a iconic episode from Mad Men Season 1. Episode 1) "Don's Creative Briefs"

"Smoke Gets in Your Eyes" (Season 1, Episode 1)

"Don's Creative Briefs"