: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill.
: Use "anti-authorities" or vivid details to give the idea believability without relying solely on traditional status. Made To Stick
: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die : Grab attention by breaking a pattern or
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