Maria Alexandrou ⏰

: Moving away from the traditional Marketing Qualified Lead (MQL) toward tracking "buying groups" —multiple stakeholders involved in a single purchase decision.

: Clarifies that while MQLs are being phased out, individual engagement still remains a critical part of the process. maria alexandrou

Co-authored with Forrester analysts Terry Flaherty and Amy Hawthorne, this series addresses the evolution of the revenue process. : Moving away from the traditional Marketing Qualified

: Co-authored insights on navigating change and crafting impactful customer experiences for 2025. Other "Maria Alexandrou" Identities : Co-authored insights on navigating change and crafting

: Single leads often fail to capture the full context of a deal, as 93% of B2B buying groups consist of two or more people.

: Alexandrou's posts explore how to align marketing and sales teams, squash common MQL myths, and transition to "opportunity-centric" workflows. Notable Posts & Contributions

: Breaks down misconceptions that prevent organizations from adopting more collaborative sales models.